DIGITAL BEACH
Most businesses know they need to be found online but aren't sure where to start in terms of digital marketing, which is typically uncharted waters for them. That's where our podcast comes in. DIGITAL BEACH is educational business marketing focused on helping small to midsized businesses leverage digital advertising to expand their reach and achieve success. Through interviews and informative discussions with entrepreneurs and marketing managers, this podcast aims to empower business owners with the tools and knowledge needed to optimize their online platforms and increase brand recognition for their businesses. DIGITAL BEACH is not only about providing valuable insights and tips, but it also aims to build the confidence of listeners to execute effective digital advertising strategies that will lead to greater success and act as a beacon of hope for businesses looking to make big waves in the digital world. So, join us on the shores of DIGITAL BEACH and start your journey towards a stronger and more sustainable online presence for your business or brand.
DIGITAL BEACH
A Lovely Little Dive Bar - Innovative Marketing Strategies for Bar & Package Stores
Welcome to Digital Beach, the podcast that features local business owners who have successfully navigated the digital landscape to grow their brand and connect with their audience. In our first episode, we chat with Kristen Gerspacher, owner of the Lookout Lounge & Package. Kristen shares with us her inspiring journey from a career in advertising to becoming a thriving local bar and package store owner.
Kristen delves into the details of her transition, discussing the challenges she faced along the way. From identifying the market demand to navigating the complex process of taking over a local business successfully. Kristen's dedication and passion for her work helped her stand out in a crowded industry and develop a strong, loyal customer base.
Social media played a significant role in Kristen's success story. She shares how she leveraged social media platforms to increase her brand's visibility and build a community around her business. From engaging content to regular interaction with her followers, she adopted several strategies to attract new customers and retain existing ones. She shares some of her practical tips that business owners can apply to increase their reach and grow their audience.
Join us in this exciting conversation as we learn from Kristen's valuable experience. Whether you're a budding entrepreneur or a seasoned business owner, this episode will provide you with actionable insights to keep your business top of mind and build your following. Tune in to Digital Beach and discover how digital tools can help you make big waves for your business!
